Challenge:
Ideate around new direct-to-consumer opportunities that build and engage the Treasury Wine Estates community. The concepts needed to drive a deeper connection to the brands and optimize lifetime value through loyalty.
Timeline:
3 weeks
Research + Strategy:
Participated in a brainstorming workshop with stakeholders and had access to prior research on the target demographic
Prototyping:
Created two rounds of rapid, high-level conceptual prototypes (thirteen in total) for testing and refinement
Testing:
Conducted remote user testing interviews to gauge the strength of the ideas and the level of consumer appetite
Results:
Provided the client with four final concepts for an innovative loyalty program