Challenge:
Assess the current buyer experiences on rvtrader.com and equipmenttrader.com, then document and prioritize a backlog of updates. We completed wireframes and designs for the highest priority recommendations in one short sprint’s worth of time.
Timeline:
10 weeks total, with the bulk of the UX portion being completed in 3 weeks
Research + Strategy:
Assisted with a concurrent customer experience sprint (interviews and surveys) to deliver user personas, journeys and strategic recommendations
Prototyping:
Created paper sketches, wireframes, and clickable prototypes
Testing:
Conducted remote usability testing
Visuals:
Gave feedback on visual design comps and modular UI elements
Development:
Provided client with a modular design library and annotated wireframes
Results:
Updated screens and features tested overwhelmingly positively; the client will be slowly rolling out updates through A/B testing